We
all know that the era of easy development and reimbursement of new drug
treatments is over. However, while there remain licensed drugs on the market,
this reality may not have fully sunk in. Certainly all the implications have
yet to work through. They will particularly have an impact on the character and
perhaps the viability of international clinical meetings. In the past, for
example when ECNP was established in 1987, pharma was hungry to sponsor medical
meetings by paying, on the one hand, for content (satellite symposia) and, on
the other, for attendees to travel and stay at the meetings. There was
undeniably a tendency for such meetings to appear lavish by the standards of
comparable events for basic scientists who traditionally paid their own way, albeit
from the grants funding their research.
The
morality of this relationship between prescribing clinicians and pharma was
obviously a matter for debate, then as now. I remember Merton Sandler, who
sadly died last year, remarking cryptically that he enjoyed the whiff of
corruption that pharma brought to international meetings. This was over 20
years ago. We were jogging rather slowly along the seaside promenade in Nice at
the time, and its exotic beauty seemed to be the trigger for this bon mot. Le
grand bleu will always be almost too intoxicating for any lad who has grown up
in Manchester. However, there can be little debate that without the money that
pharma provided, a foundation like ECNP could not have been created.
For
as long as I have been associated with the ECNP Executive committee, there has
been a growing understanding of the pitfalls of the relationship with industry
and sincere efforts to adhere to standards of independence from its narrower
interests in deciding the policy for and content of ECNP’s meetings. I believe we have been successful in
preserving our independence.
And
the commercial support of ECNP has continued to allow clinicians to attend a
meeting on translational neuroscience who would not otherwise be able to. This
is particularly true for young people and mature attendees from developing
countries. So, I have always felt that a mixed model which permitted industry
to support our meetings met my own criteria for doing good rather than ill.
Our
self-regulation took place on a voluntary basis. Of course, the interest of
zealots (almost invariably public sector employees) who had never understood
the yin and the yang of the industry relationship has risen exponentially in
recent years. The appetite to regulate has now reached a point where it is
increasingly difficult for any meaningful sponsorship to be attempted in many
EU countries. The effect can be likened to an armed force coming late to a
battle that has already been fought, who can be guaranteed unerringly to shoot
all the wounded.
However,
this is all going to be irrelevant if there are no marketing budgets for
neuroscience. Meetings that rely on the current model will either cease or have
to adapt. CME may still be provided at an international level, but it is
clearly not necessary in a very connected world. Scientific exchange may or may
not require big meetings for the same reason. We believe that ECNP’s focus on
translation, and the involvement of research active academic, clinical and
industrial colleagues will still be important to fulfill our mission. However,
as I have remarked before, the industrial colleagues will probably change and
the focus on networking will probably increase.
A
taste of how this might work was provided in our recent one day meeting on biomarkers
and diagnostics; it was very stimulating in any number of ways and I think
showed how our future may differ from our past. Ultimately the function of
meetings is to bring together people who would not otherwise spontaneously come
together. We certainly achieved this. There are a lot of ways in which ECNP can
change in the coming years and the eventual demise of funding from marketing
budgets of big companies, if it does occur, will be something we will take in
our stride.
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